PAVE specializes in strategic communications and consulting for the creative disciplines, including the visual and performing arts, design, architecture, humanities, and film.

Our Approach:

The ways in which people connect with and absorb information has changed tremendously over the last decade, and the global cultural and media landscapes are continuing to evolve rapidly. In this highly competitive environment, visibility is essential to audience engagement, building community trust, and long-term success. That’s where we come in: we create bespoke communications campaigns that address your organization’s specific objectives, needs, and concerns. And we work at a variety of scales and budgets, because limited organizational bandwidth or financial capacity shouldn’t be a barrier to effective communications.

While many agencies may run from the term “publicity,” we know that the most successful communications campaigns are grounded in a strong understanding of the needs and interests of the media. We believe that very little can replace the credibility and validation that comes from editorial coverage and partnerships. Our media relations work is supported by strategies for new social and digital technologies, which also play an important role in generating visibility and brand awareness.

We see ourselves as active collaborators in your communications efforts: establishing active and open internal workflows; leveraging our wide-ranging global media relationships; and providing strategic consultation grounded in our extensive knowledge of the cultural sector built over more than 30 years of experience. We love what we do and are invested in our clients’ success. This approach gave us our name, PAVE, which stands for Passion, Alignment, Vision, and Experience.