Sascha Freudenheim is co-founder and principal of PAVE Communications & Consulting. Sascha brings more than 30 years of experience in the arts and culture to PAVE’s work, in strategic planning, crisis management and communications, media and public relations, internal messaging and team management, and brand development and messaging. His many successful campaigns for clients are the result of building bridges between broad vision and pragmatic experience.

Sascha’s current and past clients at PAVE include: Association of Art Museum Directors (AAMD); Bowdoin College Museum of Art; California College of the Arts; Foundation for Contemporary Arts; Joan Mitchell Foundation; MASS MoCA; Minneapolis Institute of Arts; Nelson-Atkins Museum of Art; Saint Louis Art Museum; Walters Art Museum; and the Worcester Art Museum, among others.

Sascha previously served as the executive vice president of Resnicow + Associates, where he worked from 2001 to 2015 on a wide range of strategic planning, crisis communications, and media relations projects, as well as new business development and agency operations. Among his projects at R+A were communications campaigns for organizations such as: Cleveland Museum of Art; Pulitzer Foundation for the Arts in St. Louis; and Wadsworth Atheneum. He also managed the national tour and communications campaign for the National Baseball Hall of Fame and Museum’s traveling exhibition Baseball As America, and worked on a variety of sponsorship programs supported by the AT&T Foundation and Ford Motor Company. 

Sascha has also worked: as a Technology and Knowledge Management Analyst and Project Manager for KPMG LLP and subsequently for KPMG Consulting, Inc., the technology consulting company; as a curatorial assistant at The Jewish Museum in New York; and for the Blum-Kovler Foundation in Washington, DC. Sascha received his B.A. from Hampshire College in Amherst, MA. 

Alina Sumajin is co-founder and principal of PAVE Communications & Consulting. With more than 15 years of experience in strategic communications, Alina has developed an extensive network of media and professional relationships across the arts, culture, and design sectors. Recognizing the importance of nuance in organizational storytelling, she is particularly focused on shaping messaging to both capture institutional priorities and address the interests of external and internal audiences. Her collaborative, outcomes-oriented approach has led to substantive successes for her clients, whether working on media relations campaigns or through challenging organizational situations.  

Since co-founding PAVE in 2015, she has supported and maintained multi-year relationships with a wide range of clients, including the Baltimore Museum of Art, Walker Art Center, SFMOMA, Brooklyn Museum, Terra Foundation for American Art, RISD Museum, Joan Mitchell Foundation, MASS MoCA, R & Company, Spencer Museum of Art at University of Kansas, and Colby College Museum of Art, among numerous others.

Previously, she served as a vice president at Resnicow & Associates, where she led the campaigns for the openings of the Perez Art Museum Miami and Marina Bay Sands by Safdie Architects as well as FOR-SITE Foundation’s acclaimed exhibition @Large: Ai Weiwei on Alcatraz, among others. 

Alina has also held PR positions at Christie’s in New York, NYU Press, Workman Publishing, and the Wexner Center for the Arts. Additionally, from 2017 to 2020, she served as an adjunct professor at New York University’s Steinhardt School, teaching a course about strategic communications. Alina holds an M.A. from New York University in Visual Arts Administration and a B.A. from The Ohio State University in the History of Art, with a minor in Journalism.